Is only ever going to be worthwhile if there is a clear way of achieving an online sale 24/7 365 days a year. If you’re spending your time driving traffic to a website that doesn’t sell or as a minimum doesn’t ask for an e-mail address you may as well have gone back to the future to 1992 when the internet was starting as an altruistic online give away.
In other real world terms, you may be spending money taking people out for coffee and lunches, and at then end of the day you may wondering when will this or that prospect come to the front door with a job?
Or you could be spending similar money using paid adverts to drive traffic to a website that provides invaluable information and most importantly sells your product without further human interaction.
The basics of a website are;
- Purchasing the website name, Domain name.
- Set up a WordPress website hosted by a shared hosting website provider.
- Subscribe to an e-mail subscription service to collect e-mail addresses and act as the e-mail forwarder for mass marketing e-mails. (creating an automated e-mail pipeline so no matter when a customer finds you, they’ll always receive a warm welcome and a set of informative e-mails on services and products and potential discounts.)
- Add a sales cart plug-in on the WordPress site, that will be the money engine an online shop, explaining the services and products, this is where you can become creative with package deals and special offers.
Finally when this package is up and running costing from $20 a month, you can use social media and paid advertising to drive traffic to your website.
So how do you measure success,when you’ve got a shopping cart on your website?It’s easy. If there is more business coming in than you’re paying for the hosted website and all it’s plugin’s. Then your in profit.
Or going back to the coffee house you could reduce the bar bill by two client drinks and the online shop will be a self financing selling machine.
What’s more don’t be surprised if the phone stops ringing and the enquires e-mails go quiet, it will all go to prove that your better serving your client!