Why must a CV be on one page?

When I’m coaching people especially around a career change the subject of the Resume or CV comes up often, and I always ask is your CV on one page?

The response is generally no. Sometimes I see a look that says, do you know who I am and all the things I’ve done? What most people are missing is the point that the CV is not trying to tell a detailed story of your business or vocational career, it is a targeted sales document that will enable you to get to an interview. It doesn’t get you the job itself, for that you need to sell yourself in person.

So why should I have a one page CV.
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